Cookie Policy

This Cookie Policy explains how American Luck Casino uses cookies and similar technologies on our website (the “Site”) to keep everything running smoothly, protect your account, improve performance, and deliver a more personalized experience. It also explains your choices and how to manage your cookie preferences.

If you’re looking for broader details on how we handle personal information, visit our Privacy Policy on the American Luck Casino site.

Cookies, Explained in Plain English

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help the Site recognize your browser, remember your settings, and support key features like secure logins and fraud prevention.

Cookies can be:

• Session cookies - deleted when you close your browser
• Persistent cookies - stay on your device for a set period or until you delete them
• First-party cookies - set by our Site
• Third-party cookies - set by service providers that help us run, measure, and improve the Site

Why We Use Cookies (And How They Help You)

We use cookies and similar technologies to:

• Keep the Site functional - so pages load correctly and core features work reliably
• Strengthen security - detect suspicious activity, protect accounts, and reduce fraud risk
• Improve performance - identify what’s slow or broken so we can fix it
• Understand usage - see how visitors move through the Site to improve navigation and content
• Personalize your experience - remember preferences like language and certain settings
• Support marketing (where permitted) - measure campaign performance and limit repeated ads

Cookie Types We May Use

Essential Cookies - The Ones You Can’t Really Do Without

These cookies are required for the Site to operate. They support basic functions like page navigation, secure areas, session management, and security controls. Without them, key parts of the Site may not work properly.

Functional Cookies - More Convenience, Less Repeating Yourself

Functional cookies remember choices you make (for example, preference selections) to provide a smoother experience. If you disable them, some personalization may be lost and you may need to reselect preferences more often.

Performance and Analytics Cookies - Built for Better Speed and Smarter Fixes

These cookies help us understand how the Site is used - such as which pages are visited most, how long pages take to load, and whether users encounter errors. We use these insights to improve stability, speed, and usability.

Where possible, analytics data is collected in a way designed to reduce direct identification, such as using aggregated reporting.

Marketing Cookies - More Relevant Messaging (When Allowed)

Marketing cookies may be used to:

• Measure the effectiveness of advertising campaigns
• Help deliver content that better matches your interests
• Reduce the number of times you see the same promotion

If you opt out of marketing cookies, you may still see ads, but they may be less relevant and less effectively capped.

Third-Party Services That May Set Cookies

Some cookies on the Site may be placed by trusted third parties that provide services such as:

• Site analytics and performance measurement
• Security and fraud prevention tools
• Payment and transaction support
• Customer support tools (such as chat features)

These third parties may collect information about your device and browsing activity over time and across different websites or services, subject to their own privacy and cookie policies. We encourage you to review those policies directly when available.

Your Choices: Consent and Cookie Controls

Depending on your location, we may request your consent for certain non-essential cookies (such as analytics or marketing cookies). When required, you can accept, reject, or customize cookie preferences through our cookie banner or cookie settings tool (if available on the Site).

If you choose not to allow certain cookies, parts of the Site may not function as intended. For example, some preferences may not be saved, and certain features may become less reliable.

How to Manage, Disable, or Delete Cookies in Your Browser

Most browsers let you control cookies through settings. You can typically:

• View what cookies are stored
• Delete cookies
• Block all cookies or block only third-party cookies
• Set rules for specific websites

Here’s where these settings are commonly found (wording varies by browser):

• Chrome - Settings - Privacy and security - Cookies and other site data
• Safari - Settings/Preferences - Privacy
• Firefox - Settings - Privacy & Security
• Edge - Settings - Privacy, search, and services

If you delete cookies, you may be signed out, and saved preferences may reset. If you block essential cookies, the Site may not load or operate correctly.

Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) setting. Because there is no consistent industry standard for responding to DNT signals, the Site may not respond uniformly to these signals.

How Long Cookies Stay on Your Device

Cookie duration varies. Some cookies last only for your session, while others remain longer to remember settings and support returning visits. Retention depends on the cookie’s purpose and whether it is first-party or third-party.

Policy Updates: Staying Current

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we operate the Site. Updates will be posted on this page with a revised effective date. Continued use of the Site after changes means you understand the updated policy.

Effective date: 2026-08-19

Questions or Privacy Requests

If you have questions about this Cookie Policy or how cookies are used on the Site, contact us at:

• Email: support@americanluck.com

We’ll help you understand your options and how to manage your preferences so you can use the Site with confidence.